All Business Is Show Business: Strategies For Earning Standing Ovations From Your Customers

Posted by | Posted in Acoustic Guitars | Posted on 31-10-2010-05-2008

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All Business Is Show Business: Strategies For Earning Standing Ovations From Your Customers

Every day your organization–and you–are in the spotlight. Your employees are performing and the audience–your customers–will love the show, hate it, or worst of all ignore it. Scott McKain has discovered wha tthe film, television, and music indus

Rating: (out of 9 reviews)

List Price: $ 21.99

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Comments posted (5)

Review by J. Blackman for All Business Is Show Business: Strategies For Earning Standing Ovations From Your Customers
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If you’ve read a lot of business books you’ll know that it’s hard to come across something incredibly new and groundbreaking. This isn’t one of them. But it IS a good book. Perhaps the best feature of the book is that it says employees, not customers, should be a company’s primary concern. A happy workplace = happy employees = happy customers. It talks about Ultimate Customer Experiences and how the little things make the difference. It’s nothing you won’t find if you read the spectrum of business books, but it is smart, well written and informative. It’s not a “must read” but I’d recommend it. Truth be told, I bought it mistaking it for “There’s No Business That’s Not Show Business” but I’m glad I read it. It was a happy accident!

Review by business owner for All Business Is Show Business: Strategies For Earning Standing Ovations From Your Customers
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I heard Scott McKain speak at a meeting recently. Following the presentation, our company gave each dealer a copy of this book. I am now buying more copies for my employees. I think this is one of the better business books I have read. It is one of the few that combines ideas with specific points on how to use them. I don’t know that I could give it a better recommendation than the fact that I have read it and now I want the people who work with me to read it.

Review by Rick Jackson for All Business Is Show Business: Strategies For Earning Standing Ovations From Your Customers
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This book has more practical suggestions and ideas than just about any other business book I have read. What I liked the most is that the author has been a part of building and managing real companies and is not some “expert” just talking about theories like we see so much of in business books today. This book and “Good to Great” are the two best books out there.

Review by Shelley Erwin for All Business Is Show Business: Strategies For Earning Standing Ovations From Your Customers
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This is one of the best business books I have ever read. It is filled with great ideas that I am putting to use in my company immediately, and am buying copies for all of my employees as well.

Review by Kenneth J. Merbler for All Business Is Show Business: Strategies For Earning Standing Ovations From Your Customers
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“All Business Is Show Business” was a great read for me and really drove home a number of key points such as:

1. Developing the emotional connection with your client is key

2. Recognizing that our customers change and we must change with them is on-going

3. We need to get customers to connect with the experience we provide them with our service or product

4. Doing the “Little Things” right makes a huge impression

5. Management needs to support their sales professionals in the development of their emotional connection to their

customers

Excellent book that I will use to further develop my customer account strategies.

Ken Merbler

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